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There's no getting away from it and it doesn't matter because we don't want to. Asian music is rocking the airwaves. Gulsharan Anmol has been studying the progression of Asian vibes into western tunes… Tune into any r n b radio station and you will notice there is a definitely a distinctive Asian vibe coming through the tracks played. The latest artist to try this fusion of exotic phenomenon is Beyonce with her song ‘Baby Boy' featuring Sean Paul on her album ‘Dangerously in Love.' Echoing in the chorus are the words ‘aaja aaja' translated it means come here, come here. She is by no means the first or only artist to experiment in this way but has followed the trend of Missy Elliot's ‘Get Ur Freak On' and 'Truth Hurts' ‘Addictive' to name but a few. |
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Current chart toppers like Richie Rich and Punjabi MC have made Hindi and Bhangra music accessible to a much more diverse audience. Asian sounds can be heard on commercials, television programmes, radio and more explosively on dance floors. The whole nation has adopted the eastern flava and is crossing over boundaries. But how do the younger generation feel about this type of music? Raj Baddhan presenter of Radio XL (Asian radio station) in Birmingham gives us an insight into what youngsters enjoy listening to. |
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‘The most popular requests are r n b and bhangra mixes. Youngsters like listening to Dr.Zeus who mixes bhangra with Dr.Dre tunes and also songs from Urban Flava's album are popular at the moment. ‘I think generally the younger generation like listening to mixes because they are catchy and it forms a new identity they can relate to. In the future this will become part of our everyday culture.' |
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